Streetwear Without the Markup

Another idea behind CaliPride was value.

Streetwear can get expensive fast. Sometimes the price has more to do with hype than the actual piece of clothing.

CaliPride was built with a different mindset: create strong designs, good garments, and complete looks without acting like somebody has to spend luxury-brand money to represent West Coast style.

The goal is not to be the most expensive brand in the room.

The goal is to make clothing people actually want to wear and to feel good walking out the door in your combo fits. Nothing is better in this world for our hearts and mind, then to just feel good.